REUTERS - Apple Inc sold more than 2 million iPhone 5s in China
in just three days after its launch there on Friday, its best ever
smartphone launch in the country, but Apple shares fell on Monday after Citi downgraded the stock.
The highly
anticipated release in China, Apple's second-biggest market, has not
eased worries about stiffer competition in mobile devices that has
driven a slide in the share price of the world's most valuable
technology company.
Jefferies analyst Peter Misek said last week that Apple had started cutting orders to iPhone suppliers to balance excess inventory.
Sales of Amazon.com Inc's cheaper Kindle Fire tablets have also surged this year and rival Microsoft Corp recently forayed into the market with its Surface.
Apple shares have
fallen on seven of the last 10 trading days, with several analysts
cutting their price targets on the company's stock.
The shares were
down 1.3 percent at $502.76 in early trading on the Nasdaq. The stock
has shed nearly 13 percent of its value since the beginning of this
month to Friday's close.
Citi Research
downgraded Apple's stock on Sunday to "neutral" from "buy", and lowered
its price target to $575 from $675, citing diminishing hype around the
iPhone 5 and improving competition in smartphones.
But Topeka Capital Markets remained upbeat, suggesting Chinese iPhone owners would upgrade from iPhone 4 models.
"The strong iPhone 5
sales this weekend support our view," Topeka Capital Markets analyst
Brian White said in a research note on Monday.
"The iPhone 5 is
all about the status upgrade. A new form factor shows the world that you
have the latest and greatest iPhone, a sign of status in China."
Apple's latest
iPhone, sporting a larger 4-inch screen and 4G capability, made its
global debut with a launch in the United States and 30 other countries
in September, selling more than 5 million in its first three days on the
market.
This is the first
time Apple has announced China sales numbers for the iPhone and Chief
Executive Tim Cook said that this was the best first weekend sales ever
in China.
Analysts, however,
say the company's longer-term outlook in the China market may hinge on
expanding its partners in that country to include China Mobile Ltd , the
country's top telecoms carrier.
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